Retirement-related spaces and services prioritize "youthful" activities
Trend - Battling stereotypes and beliefs about how people can and do age, retirement spaces are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age.
Insight - Many seniors today are fiercely committed to redefining what it means to grow old, and are using their later years as a way to reclaim their youth. Because of this, this demographic is attracted to senior-specific offerings that speak to that rebellious nature and adventurous spirit.
Insight - Many seniors today are fiercely committed to redefining what it means to grow old, and are using their later years as a way to reclaim their youth. Because of this, this demographic is attracted to senior-specific offerings that speak to that rebellious nature and adventurous spirit.
Workshop Question - How could your brand offer its customers something they don't expect?
Trend Themes
1. Youthful Retirement - Retirement spaces offering youthful activities and prioritizing active, healthy aging opportunities.
2. Eco-friendly Retirement Homes - Sustainable co-op housing and ultra-glamorous retirement homes for nonagenarians.
3. Traveling Retiree Services - Traveling retiree-assisted services and educational retirement opportunities to keep minds active.
Industry Implications
1. Real Estate - Retirement communities that cater to active lifestyles and environmentally-friendly practices.
2. Wellness & Health Care - Services that cater to the elderly demographic with 24-hour care and personalized medical support.
3. Social Media and Influencer Marketing - Elderly influencers who challenge ageism and promote fashion and image for aging individuals.
6 Featured, 43 Examples:
125,267 Total Clicks
Date Range:
Feb 17 — Jan 19
Trending:
Warm
Consumer Insight Topics:
