First Light Ltd. Offers Meats That Have Been Ethically Farmed
Mishal Omar — February 22, 2017 — Marketing
References: firstlight.farm & packagingoftheworld
First Light Ltd is a New Zealand-based farming cooperative that focuses on providing high-quality meat products for its consumers to enjoy.
The brand tasked the creative agency Dow Design Ltd to make the packaging for its products, which the agency did with minimalism in mind. It created stamps that indicate that the animals were grass-fed during their upbringing, and features minimalist labeling with basic information. The animals the meat products come from were raised in conditions where they were able to freely roam, making the range more ethical than the mass-produced products typically found on the market.
First Light Ltd uses healthy and humane practices to create high-quality meats for consumers to enjoy.
The brand tasked the creative agency Dow Design Ltd to make the packaging for its products, which the agency did with minimalism in mind. It created stamps that indicate that the animals were grass-fed during their upbringing, and features minimalist labeling with basic information. The animals the meat products come from were raised in conditions where they were able to freely roam, making the range more ethical than the mass-produced products typically found on the market.
First Light Ltd uses healthy and humane practices to create high-quality meats for consumers to enjoy.
Trend Themes
1. Grass-fed Meat - The growing demand for grass-fed meat creates opportunities for farmers to adopt ethical and sustainable farming practices.
2. Minimalist Packaging - Minimalist packaging with clear labeling can differentiate premium meat products and create a unique branding opportunity.
3. Humane Practices - Consumers increasingly seek brands that prioritize the humane treatment of animals, creating opportunities for farmers to differentiate their products with ethical farming practices.
Industry Implications
1. Farming - Opportunities exist for farmers to adopt grass-fed and humane practices to differentiate their meat products and appeal to consumers' growing demand for ethical, sustainable products.
2. Food Packaging - The demand for minimalist packaging with clear labeling creates opportunities for food packaging companies to create unique branding for premium meat products.
3. Meat Production - The trend towards ethical, grass-fed, and humanely raised meat products creates opportunities for meat production companies to differentiate their products and appeal to consumers' growing demand for sustainable and ethical food products.
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