Santa Kupča's Stuck-at-Home Masquerade Collection Shares Pillowy Styles
Laura McQuarrie — November 27, 2020 — Art & Design
References: santakupca & dezeen
The Stuck-at-Home Masquerade collection by Design Academy Eindhoven graduate Santa Kupča consists of three garments that were created to be worn during video calls. Created during the coronavirus pandemic, the designs represent different aspects of having to stay indoors. All of the designs boast A-line forms that are plush, pillowy and reminiscent of duvet covers.
Kupča describes her experience with Zoom, saying, "I was distracted by wanting to see how I looked on the screen while talking to other people and if my background and the lights around me looked good enough. I suddenly felt like I was trying to stage everything around me, which was the starting point of Stuck-at-Home Masquerade." Fittingly, the designs are made from found materials in the home.
Image Credit: Santa Kup?a
Kupča describes her experience with Zoom, saying, "I was distracted by wanting to see how I looked on the screen while talking to other people and if my background and the lights around me looked good enough. I suddenly felt like I was trying to stage everything around me, which was the starting point of Stuck-at-Home Masquerade." Fittingly, the designs are made from found materials in the home.
Image Credit: Santa Kup?a
Trend Themes
1. Stuck-at-home Fashion - Designing garments specifically for video calls to accommodate the increase in remote work and virtual meetings.
2. Pillow-inspired Designs - Creating clothing pieces that mimic the plush and comfortable aesthetic of duvet covers for a cozy and relaxed at-home experience.
3. Sustainable Fashion - Using found materials in the home to create unique and environmentally friendly clothing designs during the coronavirus pandemic.
Industry Implications
1. Fashion - Fashion brands can explore new opportunities in designing functional and comfortable clothing for the remote work era.
2. Home Decor - Home decor companies may find potential in offering coordination between clothing and interior design for video call backgrounds.
3. Sustainability - Sustainable fashion brands can leverage the use of found materials and repurposing in their designs to create innovative and eco-friendly products.
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