Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.
Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
Trend Themes
1. Scent-enhanced Virtual Reality - Virtual reality experiences are becoming richer with the addition of scent-releasing devices that enhance sensory immersion.
2. AI-driven Scent Customization - Utilizing AI, new devices can interpret in-game audio cues to release corresponding scents, creating a multisensory gaming environment.
3. Wearable Aromatic Technology - Innovative wearables that release scents based on VR content offer a deeper level of interaction and environmental realism.
Industry Implications
1. Gaming - The gaming industry is continually pushing the boundaries of immersive experiences with advanced sensory technologies, including scent.
2. Virtual/augmented Reality - Virtual and augmented reality sectors are leveraging new scent-based technologies to enhance user engagement and multisensory immersion.
3. Health & Wellness - Health and wellness industries are exploring scent-based therapies integrated with VR for therapeutic purposes and stress relief.
