Home Chef and Impossible Foods Created Two Vegetarian Meal Options
Michael Hemsworth — October 25, 2022 — Lifestyle
Home Chef and Impossible Foods have teamed up once again to offer two new vegetarian meal options, and make it easier for consumers to access plant-based meals. The meals include the Home Chef Meatloaf and Home Chef Taco Stuffed Poblano Pepper, which are both crafted with Impossible Foods' plant-based beef alternative. The meals are focused on providing familiar flavors in a meat-free manner and are inherently convenient thanks to their ready-to-cook format.
The vegetarian meal options from Home Chef and Impossible Foods are being launched at select Kroger locations in the US where consumers can pick them up at a suggested price point of $12.99 per pound. The products highlight the popularity of plant-based meats and offer consumers a familiar option to try out.
The vegetarian meal options from Home Chef and Impossible Foods are being launched at select Kroger locations in the US where consumers can pick them up at a suggested price point of $12.99 per pound. The products highlight the popularity of plant-based meats and offer consumers a familiar option to try out.
Trend Themes
1. Plant-based Convenience Meals - There is an opportunity for food companies to create more plant-based, ready-to-eat meals for consumers looking for a quick and convenient meat-free option.
2. Collaborations for Plant-based Products - Partnering with plant-based meat alternatives like Impossible Foods could be a trend for food companies looking to launch more plant-based options.
3. Vegetarian Meal Kits - Meal kit companies can explore opportunities to incorporate plant-based proteins in their vegetarian meal options.
Industry Implications
1. Meal Kit Delivery Services - Meal kit delivery services can incorporate plant-based proteins in their vegetarian meal options to cater to consumers looking for meat-free options.
2. Plant-based Meat Alternatives - Plant-based meat alternative companies can collaborate with food companies to launch more plant-based options for consumers.
3. Grocery Retail - Grocery retailers can stock and promote plant-based, ready-to-cook meals to cater to consumers looking for convenient meat-free options.
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