The Friendly Stranger Silver Doobilee Celebrated 25 Years in Toronto
Jana Pijak — November 5, 2019 — Business
References: friendlystranger
The Friendly Stranger Silver Doobilee was celebrated on October 17th in the heart of Toronto's Ossington neighborhood. In addition to celebrating one year of cannabis legalization across Canada, the event was also a celebration of Friendly Stranger's 25th anniversary. The retailer is located on Queen Street and is a Toronto institution with a vast selection of cannabis lifestyle products and accessories
The Friendly Stranger Silver Doobilee featured an array of immersive activations including a live DJ set by DJ Sophie Jones, an interactive mural painting session, a cannabis sommelier counter by High Bar, an outdoor fire pit, a live performance by High Society Cabaret and more.
As cannabis continues to be destigmatized across North America, niche lifestyle retailers like Friendly Stranger are aiming to bring together cannabis fans while offering a selection of high-quality products.
Image Credit: Friendly Stranger
The Friendly Stranger Silver Doobilee featured an array of immersive activations including a live DJ set by DJ Sophie Jones, an interactive mural painting session, a cannabis sommelier counter by High Bar, an outdoor fire pit, a live performance by High Society Cabaret and more.
As cannabis continues to be destigmatized across North America, niche lifestyle retailers like Friendly Stranger are aiming to bring together cannabis fans while offering a selection of high-quality products.
Image Credit: Friendly Stranger
Trend Themes
1. Cannabis Celebrations - There is a rising trend of cannabis-themed parties and events to celebrate milestones and achievements in the cannabis industry.
2. Destigmatization of Cannabis - The growing acceptance and destigmatization of cannabis are fueling opportunities for niche lifestyle retailers and businesses catering to cannabis enthusiasts.
3. Immersive Activations - Businesses in the cannabis industry are employing immersive experiences and activations to engage and attract customers, creating unique and memorable brand experiences.
Industry Implications
1. Cannabis Retail - The cannabis retail industry has an opportunity to create celebratory events and experiences that cater to cannabis enthusiasts and celebrate milestones in the industry.
2. Cannabis Accessories - Manufacturers and retailers of cannabis lifestyle products and accessories have an opportunity to capitalize on the growing demand for high-quality products in the cannabis industry.
3. Event Planning - Event planning companies can specialize in organizing cannabis-themed events and parties, tapping into the increasing demand for celebratory occasions within the cannabis community.
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