The Treehouse Djuren Provides a Tranquil Escape
Jamie Danielle Munro — June 17, 2014 — Art & Design
References: baumraum.de & designboom
The Treehouse Djuren by Baumraum is one of the many designs the company has done to bring out an adult's inner child. For this structure, the team went with a pod add-on to provide ample room for sleeping inside.
The treehouse is located in Germany, and was made for a family looking for a place to escape. With everyday life becoming more and more hectic, having somewhere to relax and contemplate events is very important, even if it is just the size of a treehouse. The outside of the pod is made of wood and a glossy white finishing on either end to make it look attractive.
For a place to escape to for a weekend, the Treehouse Djuren provides an ideal location for a bit of R&R.
Photo Credits: designboom, baumraum.de
The treehouse is located in Germany, and was made for a family looking for a place to escape. With everyday life becoming more and more hectic, having somewhere to relax and contemplate events is very important, even if it is just the size of a treehouse. The outside of the pod is made of wood and a glossy white finishing on either end to make it look attractive.
For a place to escape to for a weekend, the Treehouse Djuren provides an ideal location for a bit of R&R.
Photo Credits: designboom, baumraum.de
Trend Themes
1. Pod-constructed Treehouses - The trend of pod-constructed treehouses presents opportunities for accommodation and hospitality industries to offer unique and immersive experiences in nature.
2. Escape and Relaxation Spaces - The trend of creating escape and relaxation spaces like the Treehouse Djuren opens up opportunities for wellness and self-care industries to cater to the growing need for moments of tranquility and reflection.
3. Bringing Out Inner Child - The trend of designs that bring out the inner child in adults, such as Baumraum's Treehouse Djuren, creates opportunities for event companies and experiential marketing to tap into nostalgia and create memorable experiences.
Industry Implications
1. Accommodation and Hospitality - The accommodation and hospitality industry can seize the disruptive innovation opportunity of incorporating pod-constructed treehouses as unique and unforgettable accommodations for adventurous travelers.
2. Wellness and Self-care - The wellness and self-care industry can capitalize on the trend of escape and relaxation spaces, like the Treehouse Djuren, by offering serene and holistic retreats that promote rejuvenation and mindfulness.
3. Event Planning and Experiential Marketing - Event planning and experiential marketing companies can leverage the trend of designs that bring out the inner child in adults by creating immersive and nostalgic brand activations that resonate with consumers.
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