Duncan Shotton's ‘POP-UP A TREE SHOP' Sells Products from Up High
Alexander Lam — May 24, 2013 — Business
References: dshott.bigcartel & designtaxi
Instead of opening a shop at ground level, designer Duncan Shotton decided to open his pop-up shop in a tree and name it ‘POP-UP A TREE SHOP.’ Originally only an online retailer, Shotton decided to venture into the real world. Tied to pieces of string suspended from a wooden pole, Shotton's products dangled in front of passing pedestrians.
The ‘POP-UP A TREE SHOP' was set up at Harajuku in Tokyo. Shotton ran his sky-high retail location until it began to rain. In the process, he greeted fans and customers while holding up signs to drive traffic towards his online presence. A Facebook sign promoting Shotton's social media page was held up along with a placard with the link to his online storefront.
The ‘POP-UP A TREE SHOP' was set up at Harajuku in Tokyo. Shotton ran his sky-high retail location until it began to rain. In the process, he greeted fans and customers while holding up signs to drive traffic towards his online presence. A Facebook sign promoting Shotton's social media page was held up along with a placard with the link to his online storefront.
Trend Themes
1. Pop-up Shops in Unconventional Locations - Disruptive innovation opportunity: Explore the possibility of setting up pop-up shops in unique and unconventional locations to attract attention and create a memorable shopping experience.
2. Integrating Online and Offline Retail - Disruptive innovation opportunity: Combine the convenience of online shopping with the sensory experience of offline retail by utilizing pop-up shops to bridge the gap between the two.
3. Using Social Media for Promotion - Disruptive innovation opportunity: Utilize social media platforms such as Facebook to drive traffic and promote online presence during pop-up shop events.
Industry Implications
1. Retail - Disruptive innovation opportunity: Experiment with pop-up shops to offer customers a new and engaging way to experience and purchase products.
2. E-commerce - Disruptive innovation opportunity: Use pop-up shops as a physical extension of an online storefront, encouraging customers to interact with products before making online purchases.
3. Marketing and Advertising - Disruptive innovation opportunity: Leverage the novelty and uniqueness of pop-up shops to generate buzz and create memorable advertising campaigns.
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