Baumraum Creates a Nature-Loving Haven
Shelby Lee Walsh — December 1, 2010 — Eco
References: weberhaus.de & baumraum.de
Baumraum is the cutting edge company that came up with this outstanding treehouse design. The German-based Baumraum company specializes in sustainable living and this dome-shaped work of art perched a atop stilt-like support system is eco-friendly to the max.
This creation can be found at the 'World of Living' which is WeberHaus' show space for their unique works of architecture. Be sure to take a look at the gallery to see the nature-loving interior!
Implications - Products that were once dedicated for a younger audience are now being remade for adults. Consumers greatly appreciate this tendency of reviving older products because it brings back a sense of nostalgia. Corporations looking to profit should consider using this nostalgia inducing tactic to campaign their products and brands.
This creation can be found at the 'World of Living' which is WeberHaus' show space for their unique works of architecture. Be sure to take a look at the gallery to see the nature-loving interior!
Implications - Products that were once dedicated for a younger audience are now being remade for adults. Consumers greatly appreciate this tendency of reviving older products because it brings back a sense of nostalgia. Corporations looking to profit should consider using this nostalgia inducing tactic to campaign their products and brands.
Trend Themes
1. Adult Treehouse Design - The trend of creating treehouses for adults presents an opportunity to cater to the nostalgia and desire for sustainable living in a unique and eco-friendly way.
2. Sustainable Living - The focus on sustainability in the design of treehouses for adults opens up opportunities for eco-friendly and innovative products and services.
3. Reviving Nostalgia - The resurgence of older products and designs for adults provides a chance for businesses to capitalize on nostalgia and tap into consumers' desire for familiar experiences.
Industry Implications
1. Architecture and Design - The trend of adult treehouse design creates opportunities for architects and designers to create unique and eco-friendly structures that cater to sustainable living.
2. Outdoor Recreation and Tourism - The growing interest in adult treehouses presents opportunities for the outdoor recreation and tourism industries to create new experiences and accommodations for nature-loving adults.
3. Branding and Marketing - The trend of reviving nostalgia in adults through products and designs offers opportunities for branding and marketing professionals to tap into consumers' desire for familiar and retro experiences.
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