The automotive industry is partnering with cryptocurrency projects
Trend - Traditional luxury car brands are collaborating with new-age cryptocurrency projects through IoT reward programs and supercar-investing platforms. These emerging partnerships reveal the growing collaboration potential in the cryptocurrency industry across a range of industries.
Insight - Growing up with the Internet of Things has allowed Millennials and Get Z to be more open and comfortable with digitally native concepts—like cryptocurrency, for example—than preceding generations. As younger demographics dive deeper and recognize the benefits of such concepts, they form a preference to digitally native methodologies over traditional alternatives on account of various benefits such as accessibility.
Insight - Growing up with the Internet of Things has allowed Millennials and Get Z to be more open and comfortable with digitally native concepts—like cryptocurrency, for example—than preceding generations. As younger demographics dive deeper and recognize the benefits of such concepts, they form a preference to digitally native methodologies over traditional alternatives on account of various benefits such as accessibility.
Workshop Question - How could your brand align itself with more future-focused partnerships?
Trend Themes
1. Cryptocurrency Rewards - The collaboration and application of cryptocurrency reward programs with traditional industries is on the rise.
2. Digital Ownership - New-age platforms establishing fractional ownership of luxury goods, such as exotic cars, highlight the growing preference of digital assets over traditional ones.
3. Autonomous Living Spaces - Technological innovations in autonomous transportation pause an opportunity to reimagine vehicles' purpose beyond transportation with personal living spaces.
Industry Implications
1. Automotive Industry - Auto brands can leverage cryptocurrency, IoT, and autonomous technology developments to carve a disruption space in their traditional markets.
2. Luxury Goods and Services - Digital fractional-ownership and concierge services for cryptocurrency users are facilitating accessibility and inclusion opportunities for the luxury market.
3. Data-driven Services - Expanding earning opportunities for users sharing their data provides industries with disruptive innovation possibilities, such as payment-for-data technologies.
4 Featured, 35 Examples:
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Date Range:
Jan 18 — May 19
Trending:
Mild
Consumer Insight Topics:
