Restaurants are now offering gourmet tasting menus through delivery services
Trend - Gourmet, multi-course tasting menus traditionally served at high-end restaurants are now being delivered directly to consumers' homes. These menus offer a curated selection of the restaurant's most famous dishes, providing a fine dining experience without visiting a restaurant.
Insight - Wealthy consumers frequently seek novel dining options that offer an extravagant experience free from the formalities and dress codes associated with fine-dining restaurants. In response, restaurants are partnering with popular food delivery platforms to deliver exclusive tasting menus to consumers who want to enjoy a multi-course feast from their homes. Companies tapping into this heightened demand for upscale takeout options can attract discerning consumers seeking premium experiences.
Insight - Wealthy consumers frequently seek novel dining options that offer an extravagant experience free from the formalities and dress codes associated with fine-dining restaurants. In response, restaurants are partnering with popular food delivery platforms to deliver exclusive tasting menus to consumers who want to enjoy a multi-course feast from their homes. Companies tapping into this heightened demand for upscale takeout options can attract discerning consumers seeking premium experiences.
Workshop Question - In what ways can your brand defy or surpass the expectations of its customers?
