S.pellegrino Now Offers Its Classic Sparkling Water in Sleek Cans
Laura McQuarrie — August 13, 2018 — Lifestyle
References: sanpellegrino & prnewswire
S.Pellegrino is now introducing its familiar sparkling mineral water in a new canned format for easy enjoyment. The sleek new cans draw inspiration from the design of the classic S.Pellegrino bottles, including the green color of their glass. This modernized packaging from the brand aims to help consumers make any occasion into a special one.
For the utmost convenience, the S.Pellegrino cans are set to be made available to consumers in select markets for home and office delivery via ReadyRefresh by Nestlé.
With the rise of low-alcohol and no-alcohol lifestyles, as well as consumers seeking healthier alternatives to soda, sparkling water has emerged as a sophisticated and appealing alternative that's currently challenging multiple beverage categories.
For the utmost convenience, the S.Pellegrino cans are set to be made available to consumers in select markets for home and office delivery via ReadyRefresh by Nestlé.
With the rise of low-alcohol and no-alcohol lifestyles, as well as consumers seeking healthier alternatives to soda, sparkling water has emerged as a sophisticated and appealing alternative that's currently challenging multiple beverage categories.
Trend Themes
1. Canned Sparkling Mineral Water - The introduction of canned versions of classic sparkling mineral water offers an opportunity to disrupt the traditional bottled beverage industry.
2. Sustainable Packaging Design - The sleek and eco-friendly design of the modernized packaging offers an opportunity to disrupt the conventional beverage packaging industry.
3. Rise of Healthier Beverages - The increasing demand for healthier beverage options presents an opportunity for disrupting the traditional beverage industry and offering new and innovative products.
Industry Implications
1. Beverage Industry - The introduction of canned mineral water offers potential for disrupting the traditional bottled beverage industry and creating new market segments.
2. Packaging Industry - The shift towards sustainable packaging design presents an opportunity for addressing environmental concerns and disrupting the conventional beverage packaging industry.
3. Health and Wellness Industry - The increasing demand for healthier beverage options offers an opportunity for disrupting the traditional beverage industry and creating new market segments in the health and wellness industry.
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