The Honda 'SOUND SITTER' Soothes Infants with the Sound of an Engine
Michael Hemsworth — December 22, 2018 — Autos
References: honda.co.jp & dudeiwantthat
It's sometimes common for parents to get in the car with a baby to go for a drive to soothe them when they're overtired and can't get to sleep, so the Honda 'SOUND SITTER' aims to mimic this experience.
Created by the car brand especially for young children, the toy works by mimicking the sounds of a car engine, which is reported to soothe them when laying down for rest. This is likely due to the low frequency sounds that a car engine creates that are similar in sound to what a baby would hear in the womb to offer a sense of calm.
The Honda 'SOUND SITTER' toy mimics the sound of a Honda NSX engine and is designed for children aged six months to about one and a half.
Created by the car brand especially for young children, the toy works by mimicking the sounds of a car engine, which is reported to soothe them when laying down for rest. This is likely due to the low frequency sounds that a car engine creates that are similar in sound to what a baby would hear in the womb to offer a sense of calm.
The Honda 'SOUND SITTER' toy mimics the sound of a Honda NSX engine and is designed for children aged six months to about one and a half.
Trend Themes
1. Car-engine Baby Toys - Incorporating the calming sound of a car engine into baby toys offers an opportunity for companies to create unique products that mimic the experience of driving a car to soothe infants.
2. Womb-like Sounds for Baby Products - Expanding the use of low-frequency, calming sounds similar to those heard in the womb to other baby products can differentiate traditional baby items and tap into the growing market of specialized baby products for calming and sleep.
3. Brand Affiliation in Children's Products - Collaborations between established brands to create innovative products allow brands to reach a new audience and also capitalize on the global fascination with cars and automotive brands.
Industry Implications
1. Baby Product Industry - Incorporating innovative methods to soothe infants open up opportunities for companies to differentiate themselves in the crowded baby product market and develop unique products to meet growing demand.
2. Toy Industry - Integrating authentic sounds from established brands offer toy makers a unique product niche to differentiate themselves in the increasingly competitive toy industry.
3. Automotive Industry - Collaborations with non-competing industries, such as the toy and baby product industries, offer automotive companies a unique branding and marketing opportunity to expand their reach and tap into a new market.
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