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Sympathetic Awakening

Photographic realism stirs emotions into awareness

Implications - Witnessing the violation of human rights, from sexual abuse to physical battering, is an innately uncomfortable experience. Images that manage to ruffle emotions are often the ones that have considerable impact and make lasting impressions. This is best achieved through realistic, visceral imagery.
Trend Themes
1. Realistic, Visceral Imagery - The use of realistic, visceral imagery has considerable impact on making lasting impressions and emotionally connecting with viewers for awareness campaigns.
2. Depiction of Trauma - Awareness campaigns that depict the trauma experienced by victims of abuse can effectively convey the message and the importance of seeking professional help.
3. Use of Creative Visuals - Creative visuals that draw parallels between the topic at hand and other relatable situations can be an effective way to create awareness and educate people.
Industry Implications
1. Advertising - The use of creative visuals and realistic, visceral imagery can create disruptive innovation opportunities in advertising for awareness campaigns.
2. Social Work - Depicting trauma can help professionals in social work connect with their clients and better understand their experiences to provide appropriate support.
3. Psychology - The use of powerful visuals for awareness campaigns can provide insights into the psychological impact of various forms of abuse and help researchers better understand the subject matter.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured
303,339 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Hot

Featured Examples

Self Defense Public Awareness Ads
Self Defense Public Awareness Ads
Pepper Spray
These creative public awareness ads from Thailand relay an important message. Girls & boys, always have a pepper spray ready in dangerous places. The campaign smartly plays on the tag line “When they… MORE
play_circle_filledPowerful PSAs
Powerful PSAs
Sexual Abuse
Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get… MORE
Cattle Branding Kids
Cattle Branding Kids
Shocking Ads Portray Impact of Child Abuse
Trend Hunter recently featured a very disturbing and powerful public service announcement video that shows the lasting effects of sexual abuse which haunt the victims to their dying bed. The Child Protection… MORE
Hitting With Words
Hitting With Words
Domestic Violence: Verbal Abuse
This powerful PSA campaign from Singapore successfuly illustrates how verbal abuse can be just as horrific as physical violence. This is an important issue to raise awareness of, as many people do not… MORE
Movie Ratings on Foreheads
Movie Ratings on Foreheads
Domestic Violence Ads
These ads make me a little uncomfortable and evoke great sadness, but making an emotional connection is crucial in awareness ads. This campaign for the National Centre for Domestic Violence sheds light… MORE
Plastic Dolls for Awareness
Plastic Dolls for Awareness
Anti-Genital Mutilation Camapaign
We've featured a number of posts on Fake Love about people who seek romantic companionship from plastic dolls. We've also featured several controversial ads that promote awareness for genital mutilation,… MORE
Image Manipulation to Evoke Compassion
Image Manipulation to Evoke Compassion
Parkinson Awareness Campaign
These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like. The ads, created for the Parkinson… MORE
Sewing With Signatures
Sewing With Signatures
Amnesty International: Portrait Shuts Up Dictators
Following its award winning animated Signatures campaign, Amnesty International has come up with an equally creative print campaign illustrating the power of your signature. The Amnesty International… MORE