Keen Launched Its First Face Mask Vending Machines
Grace Mahas — September 16, 2020 — Business
References: keenfootwear & keenfootwear
KEEN, the independently owned outdoor footwear brand beloved for its value, recently launched its first contactless vending machine program for face masks in Portland Oregon, London, and Tokyo. Each machine offers two sizes of masks—large and small—with multiple colorway offerings.
“We launched the ‘Wear Masks, Love Others’ campaign in April because wearing masks is one of the simplest and most effective ways to address the pandemic as individuals and a community,” said Erik Burbank, KEEN’s chief brand officer. “As people continue to venture out, we looked for ways to make high quality, washable and comfortable masks readily available. Vending machines seemed like a convenient option to give 24-hour shopping access to our fans, in a safe, contact-free environment. We’re excited to see this go from concept to reality.”
The new PPE vending machines showcase how KEEN has evolved since the onset of the pandemic and the brand's commitment to keeping the community safe.
Image Credit: KEEN
“We launched the ‘Wear Masks, Love Others’ campaign in April because wearing masks is one of the simplest and most effective ways to address the pandemic as individuals and a community,” said Erik Burbank, KEEN’s chief brand officer. “As people continue to venture out, we looked for ways to make high quality, washable and comfortable masks readily available. Vending machines seemed like a convenient option to give 24-hour shopping access to our fans, in a safe, contact-free environment. We’re excited to see this go from concept to reality.”
The new PPE vending machines showcase how KEEN has evolved since the onset of the pandemic and the brand's commitment to keeping the community safe.
Image Credit: KEEN
Trend Themes
1. Contactless Vending Machines - The use of contactless vending machines for face masks provides a convenient and safe shopping experience.
2. High-quality Washable Masks - The demand for high-quality washable masks has increased due to the ongoing pandemic, creating opportunities for businesses to innovate in this space.
3. 24-hour Shopping Access - The implementation of vending machines with 24-hour shopping access allows customers to purchase masks at any time, catering to their convenience.
Industry Implications
1. Outdoor Footwear - The outdoor footwear industry can explore the integration of vending machines to provide masks as an additional safety measure for customers.
2. Personal Protective Equipment (PPE) - The PPE industry can utilize vending machines as a distribution channel for high-quality washable masks.
3. Retail - Retailers can consider incorporating contactless vending machines in their stores to offer customers a diverse range of mask options.
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