The Panda Express Honey Sesame Collection is Limited-Edition
Michael Hemsworth — September 15, 2020 — Marketing
References: shop.pandaexpress & brandeating
The Panda Express Honey Sesame collection is a limited-edition range of merch for consumers who are looking for a way to wear their fandom for the brand's food on their sleeve. The collection consists of a onesie, T-shirt, ball cap, socks, face mask and a blazer, which are priced ranging from $8 to $60 for consumers to pick up. The brand has also unveiled a scented candle as part of the collection, which is reported to have aromas of crispy chicken, yellow peppers, strong beans and sesame sauce with honey.
The Panda Express Honey Sesame collection is likely to come as a welcome range of products for consumers who are seeking out a way to subtly represent their favorite QSR brand.
Image Credit: Panda Express
The Panda Express Honey Sesame collection is likely to come as a welcome range of products for consumers who are seeking out a way to subtly represent their favorite QSR brand.
Image Credit: Panda Express
Trend Themes
1. Limited-edition Restaurant Merchandise - Opportunity for QSR brands to create special merchandise collections that allow fans to express their love for the brand beyond just food.
2. Scented Food-inspired Candles - Innovation opportunity for brands to explore unique scented candle creations that evoke the aroma of popular dishes or ingredients.
3. Fandom Fashion - Emerging trend of consumers embracing and proudly displaying their favorite food brand's image and logo through specially designed apparel.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR industry can capitalize on the opportunity to create branded merchandise that deepens customer engagement and loyalty.
2. Retail and E-commerce - Retailers and online platforms can tap into the demand for limited-edition restaurant merchandise by partnering with QSR brands to sell these unique products.
3. Home Goods and Fragrance - Opportunity for home goods and fragrance industries to collaborate with food brands and create scented candles that evoke the aroma of popular dishes or ingredients.
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