Freed & Freed Joins Destiny Seymour on a Protective Capsule
References: freedandfreed
Freed & Freed works in collaboration with Anishinaabe interior design brand Indigo Arrows on a special collection of face masks. The design inspiration behind the masks honor Indigenous artistry as Indigo Arrows' Destiny Seymour helps create the protective looks.
100% of the mask proceeds will be directed towards The Butterfly Club, which is a program that is dedicated to engage and support Indigenous girls and Two-Spirit youth. The masks are beautiful and made to be comfortable to wear. The patterns that detail the face masks are seen on pottery collections and tools of Seymour's ancestors. These are meant to provoke thought, inspire, and bridge gaps by creating dialogue. There are three adult sized medical face masks in the color options white, chestnut, or honey, and one child size in white.
Image Credit: Freed & Freed
100% of the mask proceeds will be directed towards The Butterfly Club, which is a program that is dedicated to engage and support Indigenous girls and Two-Spirit youth. The masks are beautiful and made to be comfortable to wear. The patterns that detail the face masks are seen on pottery collections and tools of Seymour's ancestors. These are meant to provoke thought, inspire, and bridge gaps by creating dialogue. There are three adult sized medical face masks in the color options white, chestnut, or honey, and one child size in white.
Image Credit: Freed & Freed
Trend Themes
1. Indigenous Artistry Masks - The collaboration between Freed & Freed and Indigo Arrows highlights the trend of incorporating Indigenous artistry into face masks, creating disruptive innovation opportunities in the fashion and accessories industry.
2. Community-supportive Initiatives - The partnership's 100% donation of mask proceeds to The Butterfly Club demonstrates the trend of businesses supporting community programs, presenting disruptive innovation opportunities for companies in the social impact sector.
3. Cultural Dialogue and Inspiration - The use of Indigenous patterns on face masks to provoke thought and bridge gaps showcases the trend of promoting cultural dialogue and inspiration, opening disruptive innovation opportunities in the art and design industry.
Industry Implications
1. Fashion and Accessories - The Indigenous artistry masks align with the fashion and accessories industry, offering disruptive innovation opportunities for companies to incorporate cultural designs into their products.
2. Social Impact - The community-supportive initiative of donating mask proceeds to The Butterfly Club presents disruptive innovation opportunities for companies operating in the social impact sector, focusing on supporting marginalized communities.
3. Art and Design - The use of Indigenous patterns on face masks to provoke thought and bridge gaps provides disruptive innovation opportunities for companies in the art and design industry to explore cultural influences and create meaningful conversations.
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