The Amazon Super Bowl Commercial Depicts Life Before Alexa
Laura McQuarrie — January 31, 2020 — Marketing
References: amazon & marketingdive
After hinting at its Super Bowl spot with two teasers and the #BeforeAlexa hashtag, Amazon has officially released its full 90-second Amazon Super Bowl ad. The commercial stars celebrity couple Ellen DeGeneres and Portia de Rossi, who ponder what life was like before there was Amazon Alexa to answer questions and automate tasks in the home.
In the ad, viewers see people with variations on the name Alexa attempting to perform various tasks. In one scene, a maid named Alexa is asked to cool the temperature of the room and responds by chucking a fiery log out the window. In another, a lady in a tower attempts to send a message to a price via a bird that is quickly snatched by a larger bird and then a dragon.
In the ad, viewers see people with variations on the name Alexa attempting to perform various tasks. In one scene, a maid named Alexa is asked to cool the temperature of the room and responds by chucking a fiery log out the window. In another, a lady in a tower attempts to send a message to a price via a bird that is quickly snatched by a larger bird and then a dragon.
Trend Themes
1. Time-traveling Ads - Using nostalgia as a marketing tool to create emotional impact and promote brand awareness.
2. Voice Assistant Technology - Developing AI-powered personal assistants that can automate tasks and improve daily life.
3. Celebrity Endorsements - Partnering with a well-known public figure to increase brand visibility and credibility.
Industry Implications
1. Advertising - Using creative and engaging ads to connect with consumers and increase brand awareness.
2. AI Technology - Creating innovative voice assistant technology that improves daily life and home automation.
3. Entertainment - Elevating commercials with celebrity endorsements and creative storytelling to make an impact and generate buzz.
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