Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Laura McQuarrie — March 1, 2023 — Lifestyle
References: drinkweird & bevnet
There are a handful of brands that have carved out a unique space for themselves in a competitive beverage market, and many of them make canned water with edgy branding. Among them is Drink Weird, which makes purified and sparkling water with splashy packaging.
Canned water stands out for not only being highly portable but also sustainable thanks to their infinitely recyclable packaging but it's the branding that draws consumers in and gets them to become a part of a community. Drink Weird further sets itself apart by giving 100% of its profits to charity and because it's independently owned and operated, the brand promises that "you’re not accidentally giving your money to a huge corporation, hellbent on global destruction."
Drink Weird's colorful lineup also includes Weird Tea and Weird Yerba.
Canned water stands out for not only being highly portable but also sustainable thanks to their infinitely recyclable packaging but it's the branding that draws consumers in and gets them to become a part of a community. Drink Weird further sets itself apart by giving 100% of its profits to charity and because it's independently owned and operated, the brand promises that "you’re not accidentally giving your money to a huge corporation, hellbent on global destruction."
Drink Weird's colorful lineup also includes Weird Tea and Weird Yerba.
Trend Themes
1. Canned Water Packaging - Brands can explore packaging innovations like splashy designs to differentiate their canned water products from competitors in the market.
2. Sustainable Packaging - Companies can pivot towards eco-friendly packaging to align their brand values with conscious consumerism, such as promoting infinitely recyclable packaging for canned water.
3. Philanthropic Marketing - Philanthropic affiliations can be leveraged in brand positioning by associating corporate social responsibility for donors to attract customers and increase sales like Drink Weird's campaign where 100% of profits go to charities.
Industry Implications
1. Beverage Industry - The beverage industry can incorporate innovative packaging designs to their canned water products to attract customers and retain their competitive advantage.
2. Sustainable Packaging Industry - The packaging industry can pioneer innovative packaging solutions like infinitely recyclable packaging, which sustainable-minded customers will value, thus creating more demand.
3. Charity Industry - The charity industry can strengthen their collaborations with socially responsible and conscious business enterprises like Drink Weird, which donate a portion of their profits to good causes.
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