Land Rover's 'Pet Packs' Offer Dog-Friendly Travel Solutions
Laura McQuarrie — August 30, 2018 — Autos
References: gear.landrover & luxurylaunches
In celebration of National Dog Day, Land Rover introduced a trio of themed 'Pet Packs' to improve comfort for dogs traveling in cars. The line of automotive pet accessories includes everything from quilted liners to access ramps, which are organized into three convenient categories for Pet Load Space Protection, Pet Transportation and Pet Car and Access. All of these packs are compatible with all Land Rover models and the items may also be purchased individually if desired.
To introduce some of the new pet-friendly accessories like the spill-resistant water bowl, full-height luggage partition and the foldable pet carrier, Land Rover created a series of videos starring one big dog and one small canine named "Landy" and "Rover" that compete for the attention of another dog.
To introduce some of the new pet-friendly accessories like the spill-resistant water bowl, full-height luggage partition and the foldable pet carrier, Land Rover created a series of videos starring one big dog and one small canine named "Landy" and "Rover" that compete for the attention of another dog.
Trend Themes
1. Automotive Pet Accessories - Land Rover's 'Pet Packs' bring innovative and customizable pet-friendly solutions for car travels.
2. Pet Load Space Protection - The increasing trend of pets as family members and their safety on the road could create opportunities to develop innovative designs and materials for pet load space protection.
3. Pet Transportation Industry - The pet transportation industry, including pet taxis and pet-friendly car rental companies, could benefit from partnering with companies like Land Rover to offer extra services and accessories.
Industry Implications
1. Automotive Industry - The automotive industry can tap into the pet travel market by offering customized pet accessories for their vehicles.
2. Pet Industry - Pet owners are always looking for innovative and practical ways to keep their pets comfortable and safe during travels, thus creating opportunities for pet accessory and product companies.
3. Video and Creative Production Industry - Creating memorable and funny videos to showcase new products is a useful marketing tool for businesses, especially those targeting pet owners.
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