Kempinski Hotels and Ferragamo Joined on Hotel Amenities
Josh Thompson-Persaud — June 1, 2021 — Eco
References: kempinski & cpp-luxury
Kempinski Hotels and Italian luxury fashion brand Salvatore Ferragamo teamed up to offer tailor-made hotel amenities that are steeped in Ferragamo style. The luxury brand collaboration is built on shared values like a pursuit of excellence and a focus on sustainable practices. The Ferragamo amenities, which will be offered in Kempinski Hotels, are made with 100% recycled plastic, realizing the brands' commitments to the environment.
Kempinski Hotels will also sell perfumes and home fragrances from Ferragamo on its website, further solidifying the collaboration. Top hotel guests will get exclusive access to Ferragamo's boutiques in the form of dedicated events. Alongside the luxury products, Kempinski Hotels' brand ambassador, the Lady in Red, will receive a pair of red Vara shoes from Ferragamo as a visual flair of elegance and refinement.
Image Credit: CPP Luxury
Kempinski Hotels will also sell perfumes and home fragrances from Ferragamo on its website, further solidifying the collaboration. Top hotel guests will get exclusive access to Ferragamo's boutiques in the form of dedicated events. Alongside the luxury products, Kempinski Hotels' brand ambassador, the Lady in Red, will receive a pair of red Vara shoes from Ferragamo as a visual flair of elegance and refinement.
Image Credit: CPP Luxury
Trend Themes
1. Eco-friendly Hotel Amenities - There is an opportunity for hotel brands to collaborate with luxury fashion brands to offer eco-friendly amenities that are aligned with both brands' commitment to sustainability.
2. Tailor-made Collaborations - Collaborations between brands that share similar values and commitment to excellence can lead to unique and tailor-made products that cater to the needs of discerning consumers.
3. Exclusive Access to Retail - Hotels can offer exclusive access to fashion brands' retail locations as a way to elevate the guest experience and create additional revenue streams by promoting luxury goods.
Industry Implications
1. Luxury Hospitality - Luxury hotels and hospitality brands can collaborate with luxury fashion brands to create tailor-made, eco-friendly amenities and elevate the guest experience.
2. Fashion Retail - Luxury fashion brands can partner with hotels to create exclusive events and offer bespoke products which can expand the brand's reach to a new audience and create new revenue streams.
3. Sustainable Consumer Goods - The use of 100% recycled plastic in hotel amenities presents an opportunity for other consumer goods brands to incorporate more sustainable materials in their products and packaging.
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