The Jet-Puffed Marshmallow Pillow Mimics the Brand's Jet-Puffing Tech
Laura McQuarrie — November 4, 2022 — Marketing
References: foodandwine
For the same average cost of a bag of Jet-Puffed Marshmallows, shoppers can now purchase a limited-edition Jet-Puffed Marshmallow Pillow. This pillow "mirrors the brand's jet-puffing technology, a process used since the 1950s that adds the perfect amount of air into its marshmallows," and it shares a comfort-focused experience with luxe satin and 100% recycled poly fiber fill. The pillow by Jet-Puffed is adorned with the brand's Puff Pals and a Jet-Puffed tag for good measure.
This special pillow was announced around the time Daylight Savings Time may be coming to and end permanently, since the United States Senate recently passed legislation that would make daylight saving time permanent starting in 2023. This marshmallow-inspired pillow fora good night's sleep promises to provide sweet dreams.
This special pillow was announced around the time Daylight Savings Time may be coming to and end permanently, since the United States Senate recently passed legislation that would make daylight saving time permanent starting in 2023. This marshmallow-inspired pillow fora good night's sleep promises to provide sweet dreams.
Trend Themes
1. Brand-inspired Pillows - Opportunity for other brands to create pillows inspired by their technology and branding.
2. Comfort-focused Products - Increased demand for comfort-focused products due to the rise of self-care and wellness trends.
3. Limited-edition Products - Limited-edition collaborations between brands and retailers are popular and can be used to generate buzz for both parties.
Industry Implications
1. Furniture and Home Decor - Opportunity for furniture and home decor companies to create more comfort-focused and unique products to attract customers.
2. Food and Beverage - Opportunity for food and beverage companies to collaborate with home decor companies to create unique and fun products for customers.
3. Retail - Retailers can increase customer engagement and sales by collaborating with popular brands to create limited-edition products like this marshmallow-inspired pillow.
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