The Highly Anticipated Travis Scott X Nike Air Max 1 Has Arrived
Niko Pajkovic — November 2, 2021 — Pop Culture
References: nike & modern-notoriety
First teased in March 2021, the Travis Scott x Air Max 1 collab has finally arrived in three autumn-ready colorways: Baroque Brown, Saturn Gold, and Wheat.
Inspired by the Nike ACG Pocket Knife, the new sneakers have a distinctly tactile feel. Most notably, they are equipped with a drawstring lacing system, custom nubuck, and mesh overlays. However, they delicately blend these hiking-inspired elements with the retro, streetwear appeal of the classic Air Max 1 model, making for a truly one-of-a-kind silhouette.
So far, the Baroque Brown and Saturn Gold colorways are set for a regular release on December 16th, where they will be made available on the SNKRS website. That being said, there will be an exclusive release during this year's Astroworld Festival, with a limited quantity of pairs being sold at Space Village in Houston, Texas.
Image Credit: Nike
Inspired by the Nike ACG Pocket Knife, the new sneakers have a distinctly tactile feel. Most notably, they are equipped with a drawstring lacing system, custom nubuck, and mesh overlays. However, they delicately blend these hiking-inspired elements with the retro, streetwear appeal of the classic Air Max 1 model, making for a truly one-of-a-kind silhouette.
So far, the Baroque Brown and Saturn Gold colorways are set for a regular release on December 16th, where they will be made available on the SNKRS website. That being said, there will be an exclusive release during this year's Astroworld Festival, with a limited quantity of pairs being sold at Space Village in Houston, Texas.
Image Credit: Nike
Trend Themes
1. Retro-inspired Sneakers - Opportunity to create unique collaborations between classic and contemporary shoe designs to attract nostalgia-seeking consumers.
2. Customized Lacing Systems - Innovation opportunity to integrate adjustable, drawstring-style lacing systems to improve shoe fit and comfort.
3. Limited Edition Drops - Opportunity to drive demand and hype through exclusive, limited edition sneaker drops that incentivize consumers to act fast.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands and apparel retailers to integrate retro and contemporary designs in their products like sneaker lines.
2. Sporting Goods and Fitness - Opportunity to improve shoe fit and comfort in sports and fitness equipment by integrating adjustable, drawstring-style lacing systems.
3. Event Management - Opportunity for event organizers to drive event attendance and engagement by offering exclusive merchandise as limited edition drops during events.
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