This Scratch & Sniff Book for Dogs Gives Pets Their Own Reading Material
Cadhla Gray — November 10, 2015 — Art & Design
References: isthatmydinner & fastcocreate
'Is that my dinner?' is a scratch and sniff book for dogs that provides a holiday story for humans while giving pets interesting scents to smell. The ad agency RTO + P came up with the branded book for The Honest Kitchen -- a company that sells human-grade whole pet food.
The story sets a dog at a holiday party, experiencing all the scents of the delicious human food above him on the tables. The cute illustrations show the pup in a Christmas costume of antlers and a festive sweater.
More of a novelty item than anything else, this book for dogs is great for pet owners who love to get their dog a gift on their birthday or Christmas. If well received, The Honest Kitchen will make more dog books for other holidays like Easter and Independence day.
The story sets a dog at a holiday party, experiencing all the scents of the delicious human food above him on the tables. The cute illustrations show the pup in a Christmas costume of antlers and a festive sweater.
More of a novelty item than anything else, this book for dogs is great for pet owners who love to get their dog a gift on their birthday or Christmas. If well received, The Honest Kitchen will make more dog books for other holidays like Easter and Independence day.
Trend Themes
1. Scented Books for Pets - There is an opportunity for creating more scented books for pets, capitalizing on the novelty factor and the desire for pet owners to pamper their furry friends.
2. Branded Pet Products - Creating branded pet products like scratch and sniff books can be a unique way for companies to promote their brand while appealing to pet owners.
3. Expanding Holiday-themed Pet Products - Expanding the range of holiday-themed pet products, such as creating more dog books for other holidays, can provide pet owners with a wider variety of gifting options.
Industry Implications
1. Publishing - The publishing industry can explore the creation of more scented books for pets, tapping into a new market segment and attracting pet owners looking for unique reading experiences for their pets.
2. Advertising and Marketing - Advertising and marketing agencies can leverage branded pet products, like scratch and sniff books, as innovative promotional tools for companies targeting pet owners.
3. Pet Product Manufacturing - The pet product manufacturing industry can seize the opportunity to expand their holiday-themed product offerings, including creating more dog books, to cater to the growing demand for unique pet gifts.
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