Brands facilitate homemaking projects for people who are physically distancing
Trend - As many continue to physically distance and work from home under shelter-in-place orders, they're taking on homemaking projects to pass the time. Brands are facilitating this process by offering everything from designer creativity workshops to platforms that teach consumers how to make their own murals.
Insight - Under quarantine or physical distancing orders, passing the time in a way that's safe and productive is of concern to many consumers. Taking on projects at home, for example, gives consumers the opportunity to create something new out of a stressful situation, improve their home environments, or simply follow through on plans that they've been putting off due to a lack of time.
Insight - Under quarantine or physical distancing orders, passing the time in a way that's safe and productive is of concern to many consumers. Taking on projects at home, for example, gives consumers the opportunity to create something new out of a stressful situation, improve their home environments, or simply follow through on plans that they've been putting off due to a lack of time.
Workshop Question - How could your brand facilitate at-home projects and services?
Trend Themes
1. Homemaking Projects - Under quarantine or physical distancing orders, passing the time in a way that's safe and productive is of concern to many consumers - creating a disruptive innovation opportunity for brands to offer workshops and tools for people to embark on homemaking projects at home
2. DIY Creativity - Consumers exploring creativity at home by teaching themselves new skills or getting even better at a favorite craft - creating a disruptive innovation opportunity for brands to offer virtual workshops
3. Quarantine Forts - A trend where people build furniture forts at home to have fun and cheer up during lockdown, creating a disruptive innovation opportunity for brands to offer tools and virtual workshops for people to make their own forts
Industry Implications
1. Home Goods Retailers - Home goods retailers can leverage the homemaking projects trend by offering tools and workshops for consumers to make their own DIY home decor projects
2. Arts and Crafts Retailers - Arts and crafts retailers can leverage the DIY creativity trend by offering virtual workshops and selling materials for consumers to learn new skills or improve their favorite craft while at home
3. Furniture Retailers - Furniture retailers can leverage the quarantine forts trend by showcasing furniture and accessories that can be used to build forts, and offering tools and workshops for people to make their own at home
4 Featured, 33 Examples:
117,585 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
V. Hot
Consumer Insight Topics:
