The HBO Box Offers a Private Place to Watch Favorite Shows
Laura McQuarrie — November 6, 2019 — Marketing
References: boxchallenge.fooji & digitaltrends
Knowing that getting alone time to watch a favorite show can be a challenge for those who live in shared spaces, HBO created the HBO Box. The portable, black-colored box boasts strategically placed "dual leg chambers" and boasts "the latest in cardboard technology." To make viewing shows on a device as comfortable as can be, the box even includes a built-in shelf and holes for ventilation.
As part of a promotion targeting college students, HBO is giving people the chance to get a limited-edition HBO Box of their own through a giveaway—to quality, entrants must meet a few requirements, including having a ".edu" email address. As part of the unconventional promotion, HBO is also giving away other fun prizes like Apple AirPods, HBO-branded shirts and sticker sheets.
As part of a promotion targeting college students, HBO is giving people the chance to get a limited-edition HBO Box of their own through a giveaway—to quality, entrants must meet a few requirements, including having a ".edu" email address. As part of the unconventional promotion, HBO is also giving away other fun prizes like Apple AirPods, HBO-branded shirts and sticker sheets.
Trend Themes
1. Private Tv-viewing Boxes - The HBO Box offers a private and comfortable viewing experience for individuals living in shared spaces.
2. Portable Cardboard Technology - The use of portable, cardboard technology opens up opportunities for innovative and customizable viewing solutions.
3. Unconventional Promotions - The use of unconventional promotions, like giveaways targeting specific demographics, can create buzz and engagement for brands.
Industry Implications
1. Entertainment - The entertainment industry can explore the development of private viewing devices and innovative cardboard technology to enhance the viewing experience.
2. E-commerce - E-commerce platforms can capitalize on the trend of portable cardboard technology by offering customizable and personalized viewing solutions for customers.
3. Marketing and Advertising - Marketing and advertising agencies can learn from HBO's unconventional promotions to create engaging and buzz-worthy campaigns for their clients.
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