The Back Rac Alleviates Pain and Improves Posture
Mishal Omar — July 4, 2017 — Lifestyle
References: kickstarter
With millions of people around the world working all day at laptops and computers, poor posture and all its negative consequences is increasingly common -- and it's an issue that the Back Rac seeks to address.
The tool comes in the form of eight rolling wheels that are to be used against walls or on the ground. Consumers are able to roll their backs along the Back Rac, which claims to put the spine back in a neutral position -- since most people tend to hunch without even realizing it. The tool also functions as a massager, hitting pressure points like a professional masseuse would, but at a much lower cost.
The Back Rac would be well-suited for office workers and athletes, or generally healthy people who tend to deal with tension along their spines.
The tool comes in the form of eight rolling wheels that are to be used against walls or on the ground. Consumers are able to roll their backs along the Back Rac, which claims to put the spine back in a neutral position -- since most people tend to hunch without even realizing it. The tool also functions as a massager, hitting pressure points like a professional masseuse would, but at a much lower cost.
The Back Rac would be well-suited for office workers and athletes, or generally healthy people who tend to deal with tension along their spines.
Trend Themes
1. Improving Posture - The Back Rac addresses the increasing issue of poor posture caused by prolonged computer use, presenting opportunities for products and solutions that improve posture.
2. Affordable Massage Tools - The Back Rac functions as a cost-effective massager, highlighting the demand for affordable massage tools that can provide relief and relaxation.
3. At-home Wellness Solutions - The Back Rac offers a convenient at-home solution for relieving tension and promoting spinal alignment, opening the door for innovative products and services that support overall wellness.
Industry Implications
1. Office Supplies - The Back Rac can be positioned as an office essential for improving posture and preventing back pain among office workers.
2. Fitness and Sports - The Back Rac can find applications in the fitness and sports industry as a tool for athletes to maintain proper spine alignment and prevent injuries.
3. Wellness and Relaxation - The Back Rac can be marketed within the wellness industry as an affordable and accessible at-home massage and relaxation tool.
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