Charlotte's Web is Now the Official CBD of Major League Baseball
Michael Hemsworth — November 1, 2022 — Lifestyle
References: charlottesweb & preparedfoods
Charlotte's Web has been announced as the Official CBD of Major League Baseball thanks to its NSF Certified for Sport certification, which is what supported the partnership between the brands.
The partnership is a multi-year initiative that is hoped to expand the visibility of CBD for professional athletes, but also fans and sports communities alike. The partnership comes as a first of its kind initiative that will see the brand's CBD oil emblazoned with the MLB logo to make it instantly recognizable on store shelves.
MLB Chief Revenue Officer Noah Garden spoke on the partnership saying, "Charlotte's Web products which receive the NSF Certified for Sport designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans."
The partnership is a multi-year initiative that is hoped to expand the visibility of CBD for professional athletes, but also fans and sports communities alike. The partnership comes as a first of its kind initiative that will see the brand's CBD oil emblazoned with the MLB logo to make it instantly recognizable on store shelves.
MLB Chief Revenue Officer Noah Garden spoke on the partnership saying, "Charlotte's Web products which receive the NSF Certified for Sport designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans."
Trend Themes
1. Sports-certified CBD Products - The partnership between Charlotte's Web and MLB opens up opportunities for other CBD brands to target the sports industry through sports-certified products.
2. CBD in Professional Sports - The partnership between Charlotte's Web and MLB could spark a trend of other professional sports teams and organizations embracing the use and potential benefits of CBD for athletes.
3. Branding CBD Products with Sports Logos - Following the lead of Charlotte's Web, other CBD brands targeting athletes could explore partnerships with professional sports leagues to emblazon their products with league logos to boost recognition and sales.
Industry Implications
1. CBD Industry - The partnership between Charlotte's Web and MLB presents a major opportunity for the CBD industry to break into the sports and fitness market and target a new demographic.
2. Professional Sports Industry - The partnership between Charlotte's Web and MLB highlights the potential benefits and opportunities for CBD in the professional sports industry, and could pave the way for other sports leagues to embrace the use of CBD for athletes.
3. Marketing and Advertising Industry - The branding and marketing efforts involved in the partnership between Charlotte's Web and MLB showcase the potential for creative and effective advertising strategies that can reach a highly targeted and engaged audience of sports and CBD consumers.
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