'Dont Sweat It' Locks Down Makeup & Hydrates and Nourishes Skin
Laura McQuarrie — April 12, 2023 — Fashion
Fitish's Don't Sweat It CBD makeup setting spray boasts a high-strength formula that promises to be strong enough to protect makeup even through workouts. This fast-drying formula is infused with CBD, allantoin, green tea and aromatic eucalyptus, which also plays a part in supporting the skin's protective barrier. With this product and others, the brand mindfully combines botanical extracts and CBD to support and nourish the skin, all the while helping its target audience lead active lifestyles. This high-strength shielding and hydrating setting spray delivers what consumers are looking for, and more.
Now that CBD has proven itself as an incredible skincare ingredient with natural antioxidant properties and anti-inflammatory benefits, brands are exploring the creation of CBD-infused makeup products as well.
Now that CBD has proven itself as an incredible skincare ingredient with natural antioxidant properties and anti-inflammatory benefits, brands are exploring the creation of CBD-infused makeup products as well.
Trend Themes
1. Cbd-infused Makeup - There is a trend towards creating makeup products that are infused with CBD, capitalizing the natural antioxidant and anti-inflammatory benefits of the ingredient.
2. Active Lifestyle Skincare - Brands are catering to the needs of consumers who lead active lifestyles by creating makeup and skincare products that can withstand sweating and movement.
3. Botanical Extracts in Beauty Industry - There is an emerging trend towards using botanical extracts in beauty products, with the combination of CBD and other botanicals proving to support and nourish the skin.
Industry Implications
1. Beauty and Cosmetics - CBD-infused makeup and skincare products offer innovation opportunities for the beauty industry to create products that offer natural benefits to consumers.
2. Health and Wellness - CBD-infused makeup and skincare products can tap into the growing interest in health and wellness, with natural and holistic ingredients becoming more popular.
3. Fitness and Sports - Active lifestyle skincare products, such as CBD-infused setting sprays, offer opportunities for the fitness and sports industry, catering to the needs of consumers who want to stay active while protecting their skin and makeup.
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