The Henrik Vibskov Fragrance Collection is Based on City Scents
Souzan Michael — July 30, 2011 — Fashion
References: acquiremag & highsnobiety
For anyone who has ever wondered what scent would embody a certain European city, the Henrik Vibskov Fragrance Collection is here to answer that question. The Danish designer has released a unisex fragrance collection called TYPE.
The series of three fragrances is said to reflect a specific moment in time in three different cities: Berlin, Copenhagen and Damascus. The fragrances are named after the first letter of their corresponding city: Type B, Type C and Type D.
HighSnobiety writes that the fragrances "not only represent three very unique and different fragrances, but above all reflect some of the very characteristics of each of the represented cities." The Henrik Vibskov Fragrance Collection is a fresh and intriguing way to pay homage to the German, Danish and Syrian capitals and is sure to be a great conversation-starter when someone asks you what fragrance you're wearing.
The series of three fragrances is said to reflect a specific moment in time in three different cities: Berlin, Copenhagen and Damascus. The fragrances are named after the first letter of their corresponding city: Type B, Type C and Type D.
HighSnobiety writes that the fragrances "not only represent three very unique and different fragrances, but above all reflect some of the very characteristics of each of the represented cities." The Henrik Vibskov Fragrance Collection is a fresh and intriguing way to pay homage to the German, Danish and Syrian capitals and is sure to be a great conversation-starter when someone asks you what fragrance you're wearing.
Trend Themes
1. City-themed Fragrances - The Henrik Vibskov Fragrance Collection showcases the growing trend of fragrances inspired by specific cities, providing an opportunity for other perfume brands to create scents that capture the essence of different urban destinations.
2. Unisex Fragrance Collections - The release of the unisex Henrik Vibskov Fragrance Collection highlights the demand for gender-neutral scents, prompting other fragrance companies to create inclusive fragrance lines that cater to a diverse range of consumers.
3. Scent-inspired Storytelling - The concept behind the Henrik Vibskov Fragrance Collection, where each fragrance reflects a specific moment in time of a city, presents a creative opportunity for brands to develop perfumes that tell unique olfactory stories and evoke specific experiences.
Industry Implications
1. Perfume Industry - The fragrance industry can leverage the concept of city-themed perfumes like the Henrik Vibskov Fragrance Collection to diversify their product offerings and tap into the growing consumer interest in scents that evoke specific locations.
2. Fashion Industry - Fashion brands can explore collaborations with perfumers to create signature fragrances that complement their fashion collections, drawing inspiration from the Henrik Vibskov Fragrance Collection's fusion of fashion and scent.
3. Travel Industry - The travel industry can incorporate city-themed fragrances in their branding and customer experiences, offering travelers a sensory journey by providing unique fragrance samples or selling destination-inspired perfumes.
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