'Love, Chloe' Packaging Exudes a Gentle Luxury
Amelia Roblin — July 1, 2011 — Marketing
References: chloe & thedieline
Where wrapping a product to make it visually attractive can often end with the box that contains it, 'Love, Chloe' packaging demonstrates how fragrance presentation pulls out all the stops.
The fashion house presents its sweet scent in a bottle fit for the vanity of a princess. The transparent glass bottle takes on rectangular profile with smooth round sides and a delicate pink appearance from the perfume within. The base is enhanced with a gilded pedestal which is engraved elegantly with the name of the eau de toilette. To give the vessel even more class and shine, a matching golden cap covers the spritzer, and to tie in every element of 'Love, Chloe' packaging, the splendid lid is fastened to the neck with a lovely jewelry chain.
The fashion house presents its sweet scent in a bottle fit for the vanity of a princess. The transparent glass bottle takes on rectangular profile with smooth round sides and a delicate pink appearance from the perfume within. The base is enhanced with a gilded pedestal which is engraved elegantly with the name of the eau de toilette. To give the vessel even more class and shine, a matching golden cap covers the spritzer, and to tie in every element of 'Love, Chloe' packaging, the splendid lid is fastened to the neck with a lovely jewelry chain.
Trend Themes
1. Luxury Packaging - There is an opportunity for companies to innovate and create luxurious packaging designs that enhance the overall brand experience.
2. Personalized Branding - Brands can explore ways to customize and personalize their packaging to create a unique and memorable experience for consumers.
3. Incorporating Jewelry Accents - By integrating jewelry accents into packaging design, brands can create a sense of luxury and elegance that appeals to consumers.
Industry Implications
1. Fashion - Fashion brands can explore innovative packaging designs to enhance the presentation of their products.
2. Perfume - Perfume companies can leverage luxurious packaging designs to create a premium and captivating brand image.
3. Gifts and Luxury Goods - The gifts and luxury goods industry can incorporate jewelry accents in their packaging to create a sense of opulence and elevate the gifting experience.
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