The De Facto Standard Fragrance Smells Like a New Macbook
Meghan Young — April 20, 2012 — Tech
The De Facto Standard fragrance is made for the Apple fanatic. Inspired by a person's love for their Apple products, it emulates the smell of a brand new Macbook. A nostalgic scent, this cologne will remind people of the first day they got their new laptop, renewing that giddy feeling over and over again.
Created by Air Aroma and Greatest Hits (which is made up of Gavin Bell, Jarrah de Kuijer and Simon McGlinn), the De Facto Standard fragrance was carefully crafted in a lab in France. Specialists began with an unopened Macbook Pro box. As they unboxed the laptop, they systematically compared the smells to samples of glue, plastic, rubber and paper. From there, a fragrance was mixed and sent to Australia to be exhibited at Melbourne’s West Space.
Created by Air Aroma and Greatest Hits (which is made up of Gavin Bell, Jarrah de Kuijer and Simon McGlinn), the De Facto Standard fragrance was carefully crafted in a lab in France. Specialists began with an unopened Macbook Pro box. As they unboxed the laptop, they systematically compared the smells to samples of glue, plastic, rubber and paper. From there, a fragrance was mixed and sent to Australia to be exhibited at Melbourne’s West Space.
Trend Themes
1. Computer-inspired Fragrances - Creating perfumes based on the scents of electronic devices and gadgets creates an opportunity for innovative sensory experiences and unique branding strategies.
2. Nostalgia-inspired Fragrances - Creating fragrances that evoke nostalgia for past experiences and memories provides an opportunity to tap into consumers' emotions and create powerful connections with a brand.
3. Collaborative Fragrance Development - Collaborating with experts from different fields (e.g. technology and fragrance) opens up opportunities to create unique, multi-disciplinary products that appeal to a wide range of consumers.
Industry Implications
1. Fragrance Industry - The fragrance industry can leverage technology to create new and innovative products that tap into consumers' emotions and create distinctive branding strategies.
2. Technology Industry - The technology industry can explore opportunities to create sensory experiences and expand their product offerings beyond traditional devices and gadgets.
3. Art and Design Industry - The art and design industry can collaborate with experts from other fields, such as fragrance development, to create unique and innovative products that blur the boundaries between art, design, and other industries.
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