Immi's High-Protein Instant Ramen Has "More Slurpable" Noodles
Laura McQuarrie — May 8, 2023 — Lifestyle
References: shop.immieats & nosh
One bowl at a time, plant-based, high-protein instant ramen brand Immi is reinventing ramen and Spicy Red Miso is its first new flavor in two years. With this umami meal, the brand has introduced softer, "more slurpable" noodles across its product portfolio that also cook in a shorter amount of time. These six-minute noodles cut the time that needs to be spent waiting before enjoying this new product's flavors of cayenne pepper, garlic and vegetables.
With 21 grams of protein and six grams net carbs, this plant-powered meal packs a punch during busy lunch hours and weeknights.
As health-conscious, discerning consumers seek to satisfy their cravings while making mindful choices, brands are developing better-for-you versions of comfort foods focused on nutrition and clean ingredients.
With 21 grams of protein and six grams net carbs, this plant-powered meal packs a punch during busy lunch hours and weeknights.
As health-conscious, discerning consumers seek to satisfy their cravings while making mindful choices, brands are developing better-for-you versions of comfort foods focused on nutrition and clean ingredients.
Trend Themes
1. Plant-based Comfort Foods - There is a trend in the food industry for developing better-for-you versions of comfort foods with a focus on plant-based ingredients and clean nutrition. Immi's plant-powered instant ramen is a great example of this trend.
2. High-protein Convenience Meals - As people seek to eat healthier, there is an increasing demand for high-protein and low-carb convenience meals. Immi's high-protein instant ramen with 21 grams of protein and 6 grams net carbs is tapping into this trend.
3. Shorter Cooking Times for Convenience - With busy lifestyles, consumers are looking for meals that are convenient and quick to prepare. Immi's six-minute noodles are offering a solution to this need and could be a disruptive innovation opportunity for the food industry.
Industry Implications
1. Plant-based Food - As more consumers shift to plant-based diets, the plant-based food industry is set to expand. Immi's plant-powered instant ramen is a great example of this industry, tapping into the growing demand for plant-based foods.
2. Convenience Food - With busy lifestyles, there is an increasing demand for convenient food options that are quick and easy to prepare. Immi's high-protein instant ramen could be a disruptive innovation opportunity in the convenience food industry.
3. Health Food - As consumers seek to make healthier choices, the health food industry is experiencing growth. Immi's high-protein, low-carb, and plant-powered instant ramen is a great example of this trend and presents a potential opportunity for the health food industry.
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