Sun-Maid's Sour Raisin Snacks Aim to Compete with Fruit Snacks & Gummies
Laura McQuarrie — August 7, 2019 — Lifestyle
References: sunmaid & prnewswire
Knowing that many health-conscious consumers—especially parents—are looking for better-for-you eating options, Sun-Maid is now introducing a unique new line of Sour Raisin Snacks. The naturally sweet and sour snacks are made with non-GMO whole fruit and are free from added sugar and artificial ingredients.
The Sour Rasin Snacks are offered in four flavors, including Strawberry, Watermelon, Mixed Berry and even Grape. With these snacks, Sun-Maid acknowledges that "most fruit snacks are more sugar than fruit" and as it sees whole fruit as being sweet enough on its own, it adds only a hint of natural fruit flavoring to create "a little zing of sour."
Thanks to their unconventional flavor profile, the better-for-you Sun-Maid Sour Raisin Snacks are set to compete with other fruit snacks and gummies.
The Sour Rasin Snacks are offered in four flavors, including Strawberry, Watermelon, Mixed Berry and even Grape. With these snacks, Sun-Maid acknowledges that "most fruit snacks are more sugar than fruit" and as it sees whole fruit as being sweet enough on its own, it adds only a hint of natural fruit flavoring to create "a little zing of sour."
Thanks to their unconventional flavor profile, the better-for-you Sun-Maid Sour Raisin Snacks are set to compete with other fruit snacks and gummies.
Trend Themes
1. Better-for-you Snacks - Sun-Maid's Sour Raisin Snacks taps into the growing demand for healthier snack options by creating a snack made with non-GMO whole fruit without added sugar or artificial ingredients.
2. Alternative Flavors - Sun-Maid's Sour Raisin Snacks may disrupt the traditional fruit snack market by offering unconventional sour flavors such as Strawberry, Watermelon, Mixed Berry and Grape.
3. Health-conscious Parenting - Sun-Maid's Sour Raisin Snacks acknowledges the trend of health-conscious parenting by offering a snack that not only tastes good but also is free from added sugar and artificial ingredients.
Industry Implications
1. Snack Foods - Sun-Maid's Sour Raisin Snacks introduces a new type of snack that can disrupt the traditional fruit snack market by offering healthier and unconventional sour flavors.
2. Health Food - Sun-Maid's Sour Raisin Snacks taps into the growing health food market by providing a snack made with natural, non-GMO whole fruit, and free from added sugar and artificial ingredients.
3. Parenting Products - Sun-Maid's Sour Raisin Snacks acknowledges the trend of health-conscious parenting and could be classified as an innovative new product in the parenting industry, providing a snack that's not only delicious but also provides important health benefits for children.
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