Freytag Anderson Creates a Whimsical Identity for COCO
References: cocochocolatier & behance.net
Artistic chocolate bars is an accurate descriptor for Edingburg-based chocolatier COCO.
The visual identity for the brand is created by Glasgow design studio Freytag Anderson who concentrated on 'The Art of Chocolate' as an evolving concept and attempted to create a visual dynamic that relied on gallery aesthetics. Prior to the brand overhaul, COCO used "striking geometric stock designs to wrap its chocolate bars." Taking that into consideration, the aesthetic proposed by Daniel Freytag and Greig Anderson is clearly a step up.
The artistic chocolate bars are now adorned with "specially commissioned original artwork." In addition, minimalist labels have been added to each of COCO's offerings to relate product information to the consumer in a clean manner that hints at framed gallery captions.
The visual identity for the brand is created by Glasgow design studio Freytag Anderson who concentrated on 'The Art of Chocolate' as an evolving concept and attempted to create a visual dynamic that relied on gallery aesthetics. Prior to the brand overhaul, COCO used "striking geometric stock designs to wrap its chocolate bars." Taking that into consideration, the aesthetic proposed by Daniel Freytag and Greig Anderson is clearly a step up.
The artistic chocolate bars are now adorned with "specially commissioned original artwork." In addition, minimalist labels have been added to each of COCO's offerings to relate product information to the consumer in a clean manner that hints at framed gallery captions.
Trend Themes
1. Artistic Chocolate Brand Identities - Opportunity for chocolatiers to create unique and visually appealing brand identities through artistic designs.
2. Evolving Concept of 'the Art of Chocolate' - Opportunity to explore the concept of chocolate as an art form and create visually dynamic packaging that reflects this concept.
3. Minimalist Labels for Product Information - Opportunity to use minimalist labels that provide clean and concise product information, resembling framed gallery captions.
Industry Implications
1. Chocolatiers - Disruptive innovation opportunity for chocolatiers to differentiate themselves and enhance brand recognition through artistic chocolate bar designs.
2. Design Studios - Opportunity for design studios to specialize in creating visually stunning and unique brand identities for chocolate companies.
3. Packaging Companies - Opportunity for packaging companies to offer innovative solutions such as minimalist labels that enhance the visual appeal of chocolate bar packaging.
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