The Mott's Fruit Flavored Snacks Come in Two Varieties
Michael Hemsworth — September 14, 2019 — Marketing
References: generalmillscf & csnews
The Mott's Fruit Flavored Snacks have been unveiled as a new variety from General Mills Convenience for convenience stores that will offer consumers a tasty option to choose in favor of other candy varieties. The product will come in two varieties including Assorted Fruit and Tropical Fruit, which are both packed with the 100% recommended daily value of vitamin C. The five-ounce fruit snacks are made with real fruit and veggie juices to make them a healthier option for shoppers to consider when looking for a convenient way to satisfy their sweet tooth.
The Mott's Fruit Flavored Snacks are priced at $1.99 and feature natural color and flavors, which makes them suitable for consumers seeking a more beneficial option compared to other convenience store sweets.
The Mott's Fruit Flavored Snacks are priced at $1.99 and feature natural color and flavors, which makes them suitable for consumers seeking a more beneficial option compared to other convenience store sweets.
Trend Themes
1. Vitamin-infused Convenience Store Snacks - The addition of vitamins to otherwise indulgent snacks offers an opportunity for disruption in the convenience store snack industry.
2. Real Fruit and Vegetable Snacks - Healthy snack options that feature real fruit and vegetable juice could disrupt the traditional candy market in convenience stores.
3. Natural Flavor and Color Products - Offering tasty snacks made with natural flavors and colors could disrupt the convenience store snack industry by catering to health-conscious consumers.
Industry Implications
1. Convenience Store - Convenience stores could capitalize on the demand for healthier snacking options by introducing vitamin-rich and natural products into their inventory.
2. Food and Beverage - The food and beverage industry can benefit from the demand for healthier snacks by creating innovative products that cater to health-conscious consumers.
3. Nutrition and Wellness - The nutrition and wellness industry can capitalize on the trend towards healthier snacking options by developing products that are both tasty and packed with essential vitamins and nutrients.
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