Biker Babe Marketing
Marissa Brassfield — September 6, 2008 — Autos
References: bikerbabemarketing & jalopnik
Hot chicks plus motorcycles equals an advertiser’s dream--at least, according to Biker Babe Marketing founder Leslie Slaasted. It’s still relatively uncommon to see a female riding a hog on the road. Slaasted has capitalized on this marketing opportunity by creating a detachable advertising banner that holds a billboard to the back of a motorcycle.
We’ve seen mobile advertising before, either via billboard trucks or vinyl-wrapped and painted cars. Capitalizing on the natural attention-grabbing phenomenon of a beautiful woman on a motorcycle is a far more effective way to reach a target audience, however. Best of all, these lovely ladies are paid to ride their motorcycles--not a bad gig!
We’ve seen mobile advertising before, either via billboard trucks or vinyl-wrapped and painted cars. Capitalizing on the natural attention-grabbing phenomenon of a beautiful woman on a motorcycle is a far more effective way to reach a target audience, however. Best of all, these lovely ladies are paid to ride their motorcycles--not a bad gig!
Trend Themes
1. Mobile Advertising - Creating innovative ways to utilize mobile advertising, such as using a detachable advertising banner on motorcycles.
2. Targeted Marketing - Utilizing the attention-grabbing aspect of a beautiful woman on a motorcycle to reach a specific audience.
3. Alternative Advertisements - Exploring unique and unconventional methods of advertising, such as utilizing bikers for brand promotion.
Industry Implications
1. Advertising - Finding new opportunities to capture attention and engage with audiences through innovative advertising techniques.
2. Motorcycle Industry - Capitalizing on the association between motorcycles and attractive women to drive sales and brand awareness within the motorcycle industry.
3. Mobile Marketing - Leveraging the popularity of mobile advertising by incorporating it into niche markets, such as targeting motorcycle enthusiasts.
3.6
Score
Popularity
Activity
Freshness
