Limited Edition Swarovski 24k Gold Bike is Shiny Cycling
Rose Nazarali — July 2, 2009 — Luxury
Now this bicycle is the epitome of how to ride in style. This limited edition is hand-built and plated in 24-karat gold. The cycle is adorned in 600 Swarovski crystals with hand-sewn brown leather handles.
The limited edition costs a hefty $102,419, but the bike is also available without the crystals for a mere $26,792.
Implications - Is there anything that Swarovski hasn't touched? With a tremendous, seemingly insatiable, appetite for the shiny and glittering, consumers just can't seem to get enough of crystallized products. When once ordinary objects, like bikes, would have been an appalling thing to bedazzle, today, these types of products are just what consumers want to see decked out in diamonds.
The limited edition costs a hefty $102,419, but the bike is also available without the crystals for a mere $26,792.
Implications - Is there anything that Swarovski hasn't touched? With a tremendous, seemingly insatiable, appetite for the shiny and glittering, consumers just can't seem to get enough of crystallized products. When once ordinary objects, like bikes, would have been an appalling thing to bedazzle, today, these types of products are just what consumers want to see decked out in diamonds.
Trend Themes
1. Crystallized Products - The demand for crystallized products, like the Swarovski 24k Gold Bike, is skyrocketing as consumers crave shiny and luxurious items.
2. Luxury Cycling - The limited edition Swarovski bike represents the growing trend of luxury and stylish cycling experiences.
3. Customization and Personalization - Consumers are increasingly seeking unique and personalized products, as seen in the hand-built and crystal-adorned design of the limited edition bike.
Industry Implications
1. Luxury Goods - The luxury goods industry has an opportunity to capitalize on the demand for high-end, crystal-embellished products like the Swarovski 24k Gold Bike.
2. Sports and Fitness - The sports and fitness industry can explore the luxury cycling segment and cater to consumers looking for stylish and exclusive biking experiences.
3. Jewelry and Accessories - The jewelry and accessories industry can tap into the trend of crystallized products by offering customized designs incorporating precious gems and crystals.
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