Consumers wish to have pet products that are both functional and beautiful
Implications - Consumers have a fierce affinity for their pets, but don't wish to sacrifice the look and feel of their home to accommodate traditional pet accessories. The industry of modern pet products is one that is rising in popularity especially since the number of pets in North America is skyrocketing.
Trend Themes
1. Modern Pet Products - Consumers want pet accessories that match their home decor and personal aesthetics.
2. Functional Design - Modern pet products feature sleek designs that prioritize functionality as well as aesthetic appeal.
3. DIY Pet Accessories - Consumers are increasingly interested in creating their own elevated pet accessories and furnishings.
Industry Implications
1. Home Furnishings - Pet furniture and accessories now need to fit the aesthetic of an overall design scheme.
2. Pet Products - Advanced designs and innovative solutions are essential to capturing a growing pet loving market.
3. DIY - Consumers are finding innovative ways to elevate their pet's furnishings by making them themselves.
