The Emporio Armani Fall 2010 Campaign is Hazy But Handsome
Marissa Brassfield — July 25, 2010 — Fashion
References: emporioarmani & thefashionisto
Model Marlon Teixeira sizzles in the Emporio Armani Fall 2010 campaign, where he's captured by inimitable photographer Mario Sorrenti in a foggy urban landscape. The apocalyptic setting only makes Teixeira's chiseled features and all-black menswear stand out more.
If the Emporio Armani Fall 2010 campaign is what the end of the world will look like, I'm not frightened. See more shots of Marlon Teixeira above.
Implications - With consumers constantly bombarded with intense imagery, a simple photo campaign comes as a relief to many viewers. This shoot demonstrates that contrasting products with uncluttered backgrounds can aid in selling power. Moreover, as this hazy surrounding suggests, it is not always necessary to show consumers the product in great detail.
If the Emporio Armani Fall 2010 campaign is what the end of the world will look like, I'm not frightened. See more shots of Marlon Teixeira above.
Implications - With consumers constantly bombarded with intense imagery, a simple photo campaign comes as a relief to many viewers. This shoot demonstrates that contrasting products with uncluttered backgrounds can aid in selling power. Moreover, as this hazy surrounding suggests, it is not always necessary to show consumers the product in great detail.
Trend Themes
1. Uncluttered Advertising - As consumers seek relief from overwhelming visuals, uncluttered backgrounds provide an opportunity for brands to stand out in advertising.
2. Atmospheric Imagery - The use of hazy and surreal landscapes in advertising creates an opportunity for brands to convey a unique brand identity.
3. Minimalist Product Displays - A trend towards featuring products with minimal detail in advertising can showcase a brand's simplicity and sophistication.
Industry Implications
1. Fashion - Fashion brands can capitalize on atmospheric and minimalist advertising to showcase their products and brand identity.
2. Photography - Photographers can experiment with atmospheric and minimalist styles to offer clients a fresh and unique approach to their campaigns.
3. Advertising - Advertising agencies can offer clients effective campaigns that utilize uncluttered backgrounds and minimal product displays to stand out in a crowded market.
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