Lady Gaga and Terence Koh Auction off GAGAKOH! Collaboration Pieces
Joanne Lam — May 19, 2010 — Social Good
References: gagadaily & charitybuzz
For the GAGAKOH! collaboration between Lady Gaga and Terence Koh, Koh created a piano and a five-foot-tall paper-mâché bunny head for the exclusive night. These items are now being auctioned off with proceeds going to the Art of Elysium, an organization which encourages sick children and their interests in the arts by having artists visit them for inspiration.
With the estimated value of $75,000 dollars, Lady Gaga and Terence Koh's GAGAKOH! collaboration is definitely worthwhile.
With the estimated value of $75,000 dollars, Lady Gaga and Terence Koh's GAGAKOH! collaboration is definitely worthwhile.
Trend Themes
1. Art Charity Auctions - The collaboration between Lady Gaga and Terence Koh provides an opportunity for businesses in the art industry to host charity auctions for a good cause.
2. Interactive Art Installations - The creation of a piano and paper-mâché bunny head suggests a trend towards interactive art installations, offering businesses opportunities to incorporate interactivity in their art displays.
3. Celebrity Collaborations for Charity - Lady Gaga and Terence Koh's collaboration showcases the trend of celebrities working with artists on charitable projects, providing opportunities for businesses to create partnerships with public figures for a good cause.
Industry Implications
1. Art Auction Houses - Art auction houses can benefit from the trend of hosting charity auctions with pieces donated by artists and celebrities, as seen in Lady Gaga and Terence Koh's collaboration.
2. Art Therapy - The Art of Elysium organization encourages sick children's interests in the arts, highlighting a potential trend for the healthcare industry to implement art therapy for children in treatment.
3. Celebrity Marketing - The collaboration between Lady Gaga and Terence Koh provides an opportunity for businesses to utilize celebrity marketing for a philanthropic cause.
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