The H & M Spring Youth Campaign Feels the Beat
Vittoria Natarelli — May 10, 2010 — Fashion
References: hm & the-electric.blogspot
This year's Coachella music festival has always had a large attendance from hipsters and seems the H & M spring youth campaign used that fashion as inspiration. The outdoor concert-like landscape is not the only similarity to the popular festival.
The shoot has a relaxed feeling, with pinks and oranges complimenting the green landscape. Referencing the ease that is outdoor festivals definitely is a smart move for the H & M spring youth campaign and I personally want to look like this everyday!
The shoot has a relaxed feeling, with pinks and oranges complimenting the green landscape. Referencing the ease that is outdoor festivals definitely is a smart move for the H & M spring youth campaign and I personally want to look like this everyday!
Trend Themes
1. Festival-inspired Fashion Campaigns - There is an opportunity for fashion companies to create campaigns that draw inspiration from popular music festivals, combining both fashion and music.
2. Concert-goer Photo Experiences - Brands can create interactive experiences for fans that attend music festivals, for example offering photo shoots to create branded content and enhance the festival experience for attendees.
3. Influencer Marketing in the Music Industry - There is potential for musicians and festivals to partner with fashion brands, leveraging the popularity of social media influencers to promote both the music and fashion.
Industry Implications
1. Fashion Industry - Fashion companies have an opportunity to incorporate festival-inspired fashion into their campaigns and collections, capitalizing on the popularity of music festivals.
2. Event Production and Photography Services - There is room for services that offer interactive and engaging experiences, such as photo shoots, for attendees at music festivals and other events.
3. Music Industry - Music festivals and musicians can partner with fashion brands as part of their marketing efforts, increasing visibility and promoting both industries together.
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