Yankee Candle's Official Santa Cam Shares Festive Experiences
Laura McQuarrie — December 8, 2020 — Marketing
References: TheOfficialSantaCam & prnewswire
Families are finding that they need to connect with Santa in different ways this year in order to maintain public safety protocols and Yankee Candle is helping to keep the magic of the season alive with the Official Santa Cam. The virtual experience promises to transport people straight to the North Pole, where they'll get an inside look at Santa's workshop—right from the comfort of their homes.
By tuning into the virtual experience, people will get to see Santa building toys, making video calls, reading letters and enjoying other elements of the season.
To help families continue to enjoy safe holidays at home, Yankee Candle created a series of festive virtual backgrounds, including Santa's workshop backgrounds.
Image Credit: Yankee Candle
By tuning into the virtual experience, people will get to see Santa building toys, making video calls, reading letters and enjoying other elements of the season.
To help families continue to enjoy safe holidays at home, Yankee Candle created a series of festive virtual backgrounds, including Santa's workshop backgrounds.
Image Credit: Yankee Candle
Trend Themes
1. Virtual North Pole Visits - Disruptive innovation opportunity: Develop virtual reality platforms that provide immersive virtual visits to the North Pole, allowing families to experience the magic of Santa's workshop from home.
2. Virtual Experiences - Disruptive innovation opportunity: Create virtual experiences that enable people to connect with characters and explore interactive environments, providing an alternative way to enjoy festive activities without leaving their homes.
3. Festive Virtual Backgrounds - Disruptive innovation opportunity: Design customizable virtual background platforms that offer a wide range of festive-themed backgrounds, allowing users to transform their homes into immersive holiday environments for virtual celebrations and gatherings.
Industry Implications
1. Virtual Reality - Disruptive innovation opportunity: Develop and enhance virtual reality technologies to create immersive and interactive virtual experiences that revolutionize entertainment, education, and communication.
2. Digital Entertainment - Disruptive innovation opportunity: Leverage digital platforms and technologies to deliver engaging and interactive entertainment experiences, providing alternatives to traditional in-person events and activities.
3. Home Decor - Disruptive innovation opportunity: Integrate technology and design to create innovative home decor products and solutions that enhance virtual experiences, such as customizable virtual background systems for creating immersive holiday environments.
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