Health foods evolve to replicate indulgent snacks
Implications - While the health movement continues to grow, a need to eliminate certain dietary components can often deter consumers comfortable with routine. Seeking nutritional living without having to sacrifice indulgences, consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient. These rich in vitamin snacks provide accessible sources of nutrition through treats that offer a sense of familiarity and indulgence.
Trend Themes
1. Superfood Snacking - Consumers are turning to snacks that utilize superfoods, such as grains, seeds and various vegetables, as an alternative ingredient.
2. Health-conscious Convenience - Health foods are evolving to provide accessible, nutritious sources of indulgence and energy in ready-to-eat packaging formats.
3. Clean Ingredients - Products are using all-natural and organic ingredients, as well as low-glycemic and non-GMO options to create clean and healthy alternatives to traditional snacks.
Industry Implications
1. Food and Beverage - Businesses in this industry can create healthy snacks that utilize superfoods and natural ingredients for a guilt-free indulgence, particularly in the ready-to-eat packaging format.
2. Health and Wellness - Professionals in this industry can promote and develop products that promote a healthy and active lifestyle lifestyle with all-natural and organic ingredients.
3. Sustainable Business - Organizations in this industry can apply social responsibility and sustainability practices with their buy-one-feed-one models that aid hunger-stricken individuals, particularly in developing countries.
