Green Rooms at the Westin Singapore Measure Guests' Energy Consumption
Alyson Wyers — June 25, 2014 — Eco
References: starwoodhotels & psfk
If you're looking for a greener way to travel, the Westin Singapore wants to help you out. The hotel now offers environmental impact indicators that inform guests how green they really are. The hotel has two eco-friendly floors featuring 'green rooms' that measure carbon emissions. This means a total of 56 rooms are equipped with the impact-measuring meters.
This initiative will hopefully help Westin Singapore guests not just monitor their carbon footprint, but also reduce their energy consumption. Each guest receives a ranking of their energy use, from green (20% below average) to amber and red levels. Even though not all guests will be interested in this information, the hotel is offering to donate $1 to UNICEF for every guest who gets a green ranking, giving more incentive to change habits.
This initiative will hopefully help Westin Singapore guests not just monitor their carbon footprint, but also reduce their energy consumption. Each guest receives a ranking of their energy use, from green (20% below average) to amber and red levels. Even though not all guests will be interested in this information, the hotel is offering to donate $1 to UNICEF for every guest who gets a green ranking, giving more incentive to change habits.
Trend Themes
1. Eco-friendly Travel - Opportunity for hotels and travel companies to offer eco-friendly accommodations and promote sustainable travel practices.
2. Energy Consumption Monitoring - Potential for businesses to develop energy measuring meters or devices to help individuals and organizations track their carbon emissions.
3. Incentivized Energy Reduction - Opportunity to utilize incentives such as donations to charitable organizations to encourage individuals to reduce their energy consumption.
Industry Implications
1. Hospitality - Hotels can implement eco-friendly practices and offer energy consumption monitoring services to attract environmentally conscious travelers.
2. Technology - Development of energy measuring devices and software can help individuals and businesses track and reduce their carbon emissions.
3. Nonprofit - Partnerships with businesses to incentivize energy reduction can provide nonprofits with funding while promoting sustainable practices.
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