This Griffiths Brothers Label Turns Blue When the Alcohol is Chilled
Ivona Baxter — January 8, 2018 — Lifestyle
References: griffithsbrothers & roystonlabels
The Griffiths Brothers name is associated with premium gin that has been created using cold distillation to better capture the flavors of the botanicals.
Royston Labels manufactured the new label for this special drink and used a series of specialized techniques to ensure the highest quality finish. The label was printed on a clear material to ensure that the large, bold design was clearly delineated. High-definition raised print was applied to give a smooth textural quality to the text and vibrant blue detailing was achieved with premium inks.
For an innovative finishing touch, a heat-responsive section was added to the back. Royston Labels manufactured this portion of the label using thermochromic ink, which turns blue when the gin is cold enough to drink. At warmer temperatures, the blue fades – indicating that it’s time for a trip back to the refrigerator.
Royston Labels manufactured the new label for this special drink and used a series of specialized techniques to ensure the highest quality finish. The label was printed on a clear material to ensure that the large, bold design was clearly delineated. High-definition raised print was applied to give a smooth textural quality to the text and vibrant blue detailing was achieved with premium inks.
For an innovative finishing touch, a heat-responsive section was added to the back. Royston Labels manufactured this portion of the label using thermochromic ink, which turns blue when the gin is cold enough to drink. At warmer temperatures, the blue fades – indicating that it’s time for a trip back to the refrigerator.
Trend Themes
1. Color-changing Packaging - Brands can explore heat-responsive sections for product packaging that showcases temperature changes, giving consumers an engaging experience beyond traditional packaging.
2. Cold Distillation - Brands can consider cold distillation techniques to better capture and highlight the flavors of the botanicals in their alcohol beverages.
3. Heat-responsive Ink - Manufacturers can develop and utilize thermochromic ink to create engaging product packaging that changes color when exposed to different temperatures.
Industry Implications
1. Alcoholic Beverages - The manufacturers of alcoholic beverages can make use of color-changing packaging and cold distillation techniques to stand out in a saturated market and attract consumers looking for new experiences and flavors.
2. Packaging - Packaging companies can create innovative heat-responsive sections that change color according to temperature, providing added value for customers looking for unique and interactive packaging solutions.
3. Printing - Printing companies specializing in label and packaging printing can offer specialized techniques like high-definition raised print and thermochromic ink to help brands differentiate themselves in competitive markets and enhance brand recognition and loyalty.
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