City of London Distillery Redid Its Look to Celebrate a Milestone
Justin Lam — March 21, 2018 — Lifestyle
References: cityoflondondistillery & thedrinksbusiness
City of London Distillery is celebrating its fifth anniversary with redesigned labels and a new bespoke gin made with cubeb. The new labels were unveiled at a celebratory event and feature a larger logo with a new gold crest on the bottle's neck. The new packaging is meant to take on a more modernized look and will also allow the distillery to better present its product as a premium offering. The bottles also feature stronger color branding, enhanced craft messaging and additional illustrations that depict the backstory of each expression.
The unveiling exhibition features a speech from the Lord Mayor of London, who was later gifted an exclusive bottle of City of London Distillery gin. The limited-edition gin, one of just 330 made by the distillery, was produced using cubeb pepper, an early aphrodisiac. This unique expression was delivered as a gift because of the Lord Mayor's continued support of the brand and his sentiments made that it was preserving the city's spirit history.
The unveiling exhibition features a speech from the Lord Mayor of London, who was later gifted an exclusive bottle of City of London Distillery gin. The limited-edition gin, one of just 330 made by the distillery, was produced using cubeb pepper, an early aphrodisiac. This unique expression was delivered as a gift because of the Lord Mayor's continued support of the brand and his sentiments made that it was preserving the city's spirit history.
Trend Themes
1. Redesigned Gin Labels - Opportunity for distilleries to modernize their branding and enhance their product presentation as a premium offering.
2. Enhanced Color Branding - Chance for brands to use stronger color branding to create a distinctive and eye-catching packaging design.
3. Illustrative Storytelling - Potential for distilleries to incorporate illustrations that depict the backstory of each expression, adding an element of storytelling to their product.
Industry Implications
1. Distilleries - Distilleries can take advantage of the opportunity to redesign their labels and enhance their branding to target a higher-end market.
2. Premium Spirits - The trend of enhanced packaging design presents an opportunity for premium spirits brands to differentiate themselves and stand out on the shelf.
3. Art and Design - The incorporation of illustrations in packaging opens up opportunities for artists and designers to collaborate with distilleries and create unique label designs.
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