Poetic License's Newest Liqueurs are Inspired by Decadent Treats
Laura McQuarrie — November 14, 2017 — Lifestyle
References: poeticlicensedistillery & barmagazine
Poetic License recently unveiled a range of four new flavored gin liqueurs inspired by treats that are beloved by many consumers. As Poetic License's Mark Hird describes: "we wanted to create flavors we think people will love that will transport them to eating and drinking their favourite treats."
The new liqueur products include the Blackcurrant and Ginger, which is likened to a "boozy Ribena," St Clements, the soda pop-inspired Sarsaparilla, as well as a Baked Apple and Salted Caramel variety, each of which can be consumed over ice or with a tonic. As liqueurs tend to be lower in alcohol and sweeter than gin, this range specifically appeals to those with a sweet tooth.
The flavored gin liqueurs from Poetic License are packed into colorfully labeled bottles at 21% ABV.
The new liqueur products include the Blackcurrant and Ginger, which is likened to a "boozy Ribena," St Clements, the soda pop-inspired Sarsaparilla, as well as a Baked Apple and Salted Caramel variety, each of which can be consumed over ice or with a tonic. As liqueurs tend to be lower in alcohol and sweeter than gin, this range specifically appeals to those with a sweet tooth.
The flavored gin liqueurs from Poetic License are packed into colorfully labeled bottles at 21% ABV.
Trend Themes
1. Treat-inspired Liqueurs - Companies can create themed or limited-edition flavored liqueurs to increase novelty and attract customers with a sweet tooth.
2. Lower-alcohol Liqueurs - Brands can capitalize on growing interest in low-alcohol beverages by developing liqueurs with lower alcohol content to appeal to health-conscious consumers.
3. Soda Pop-inspired Liqueurs - Creating liqueurs with flavors inspired by popular soda brands and flavors can be a unique way for companies to target younger and nostalgic customers.
Industry Implications
1. Alcoholic Beverage - Distilleries can innovate by creating flavored liqueurs that offer a unique twist to traditional spirits, targeting specific consumer tastes and preferences.
2. Confectionery - Confectionery businesses can partner with distilleries to create branded liqueurs that reflect their flagship flavors and products, thereby creating new revenue streams.
3. Hospitality - The hospitality industry can incorporate treat-inspired liqueurs in their cocktail menus to provide guests with unique and creative flavorings that are out of the norm.
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