The Baileys Prize Book Bar Celebrates Female Authors in the UK
Katherine Pendrill — May 5, 2016 — Marketing
References: waterstones & thebookseller
To celebrate the hard-working authors who made with 2016 Baileys Women's Prize for Fiction shortlist, Bailey's is its first ever pop-up book bar. By combining a love of reading with Bailey's products, the event provides a fun way to celebrate some of the UK's most talented female authors.
The Baileys Prize Book Bar is a pop-up event that will be held inside Waterstones' new Tottenham Court Road bookstore. The basement of the shop will be transformed into a giant bar that will serve delicious drinks such as the Bailey's Flat White martini or a cup of coffee with Bailey's. As guests sip their free drinks they will be able to listen to each of the six shortlisted novels being read aloud by actors. There will also be engaging literary discussions and panel events hosted by inspirational women from across the UK.
The Baileys Prize Book Bar not only showcases Bailey's products, but it also gives the brand an opportunity to support and celebrate female authors.
The Baileys Prize Book Bar is a pop-up event that will be held inside Waterstones' new Tottenham Court Road bookstore. The basement of the shop will be transformed into a giant bar that will serve delicious drinks such as the Bailey's Flat White martini or a cup of coffee with Bailey's. As guests sip their free drinks they will be able to listen to each of the six shortlisted novels being read aloud by actors. There will also be engaging literary discussions and panel events hosted by inspirational women from across the UK.
The Baileys Prize Book Bar not only showcases Bailey's products, but it also gives the brand an opportunity to support and celebrate female authors.
Trend Themes
1. Pop-up Book Bars - Pop-up book bars are becoming popular as a way to engage customers with literature and brands.
2. Celebrating Women in Literature - Events such as the Baileys Prize Book Bar demonstrate a growing trend of celebrating the achievements of women in literature.
3. Product-driven Events - The success of the Baileys Prize Book Bar highlights the potential for brands to create events that promote their products while engaging customers in unique experiences.
Industry Implications
1. Publishing - The publishing industry could partner with brands to create pop-up book bars that celebrate authors and literature.
2. Food and Beverage - The food and beverage industry could incorporate literary themes into their products to appeal to literature-loving customers.
3. Marketing - Marketing and advertising agencies can use pop-up book bars and literary-themed events as a way to promote product awareness and create unique brand experiences.
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