The Fazer Sirkkaleipä Contains 70 Crickets Per Loaf
Michael Hemsworth — November 26, 2017 — Lifestyle
Insects are a sustainable form of protein that will likely be used in many more products in the near future, so the Fazer Sirkkaleipä is the latest creation that incorporates them in a discreet manner. Translating literally to "cricket bread," the new loaf from the Finland-based brand is set to be available for purchase at 11 bakeries that are situated within the country. Each loaf is infused with cricket flour that is made from 70 crickets in order to increase the protein and nutrient level of the bread.
The Fazer Sirkkaleipä was explained by Juhani Sibakov, Director of Innovation at Fazer Bakery Finland, when he said, "We made a crunchy dough to enhance taste and increase mouthfeel. The result is delicious and nutritious. Cricket bread is a good source of protein. Insects also contain good fatty acids, calcium, iron and vitamin B12."
The Fazer Sirkkaleipä was explained by Juhani Sibakov, Director of Innovation at Fazer Bakery Finland, when he said, "We made a crunchy dough to enhance taste and increase mouthfeel. The result is delicious and nutritious. Cricket bread is a good source of protein. Insects also contain good fatty acids, calcium, iron and vitamin B12."
Trend Themes
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Industry Implications
1. Food and Beverage - The incorporation of alternative protein sources in food products is an avenue for the food and beverage industry to diversify their product offerings.
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3. Agriculture - Insect farming as a novel source of protein can impact the agriculture industry by disrupting traditional livestock farming.
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